While AppFolio Investment Manager's creative campaigns primarily target top-of-funnel awareness, I've curated this versatile toolkit to empower AppFolio's internal creative teams in extending the campaign's reach across diverse segments and channels, transcending the confines of a single campaign moment. The toolkit's design is deliberately adaptable, capable of resonating with a broader upmarket audience while remaining sufficiently flexible to cater to specific sub-segments.

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This kit of parts serves as an extension of the "Key to Extraordinary" brand campaign originally crafted for the AppFolio Property Manager product by the renowned agency, Instrument. By seamlessly extending this system across both product lines, we've maintained brand harmony while still honoring the distinctions in our target audiences.‍